Founder and Executive Producer
Amitabh has worn the hat of a creative director, an entrepreneur, a producer and occasionally volunteers as a mentor for start-ups.
Beginning his advertising career in JWT as a trainee copywriter, he spent over a decade in advertising working on brands like Pepsi, Kit Kat, Reebok, Coca-Cola, Levis and Bacardi, until he left his job as a creative director with McCann Worldwide India in 2002 to start Nomad Films, a full-service production house based in Mumbai.
Since then he has closely worked with advertisers like Amazon, Volkswagen, Nissan, Samsung, Coca-Cola Company, Titan, P&G, Cadburys, Unilever, Bajaj, Pernod Ricard, Godrej, Facebook, Snapchat, IBM, among others producing over 300 commercials, contents and features.
As Executive Producer, Amitabh provided production services to world famous international production companies like Pulse London, Chelsea, Ridley Scott Associates (RSA), Landia, Agosto Films, Stink, Rattling Stick, Knucklehead, Bullitt Branded to name a few.
Besides producing, Amitabh is actively involved in industry-related issues and is an Executive Committee member of ASAP (Association of Advertising Producer of India).
A sports enthusiast, Amitabh is a veteran rider of the Fireflies Tour, a charity cycling tour organised by Ridley Scott Associates (RSA) to raise money for Leukemia research.
Amitabh is also actively involved in social causes in India and along with Marta Snow co-founded http://safalgram.org, an NGO involved in rural sanitation building evapotranspiration toilets in more than 20 villages across India.
In 2017, Amitabh relinquished his share in Nomad Films and launched Never Ending Story.
Prianca loves karaoke and junk food.
So when she is not busy producing or interacting with clients and agencies, she is most likely to be found in a some Karaoke bar signing her favourite songs.
Associate Producer (content and research)
Nayeneka is the activist kind. She will fight for animal rights, the debate about human rights and climate change. Having done her masters in media studies from TISS (Tata Institute of Social Sciences) she decided to pursue her research skill to discover and develop contents.