Stories are the means by which we navigate the world. They allow us to interpret its complex and contradictory signals. When we want to make sense of something, the sense we seek is not scientific sense but narrative fidelity. Does what we are hearing reflect the way that we expect humans and the world to behave? Does it hang together? Does it progress as a story should progress?

Storytelling is our business and we want to do it right. We want our stories to be believable, insightful, void of stereotypes and notions. Thus Subject Matter, a research division that is digging deep into the treasure trove of our country’s multicultural history to unearth stories not just to develop our own contents but also to help other content makers.